THE ON-LINE MEDIA FUTURE
While we can only speculate what the future holds for the online news medium, there are certain trends that are unignorable.
First, portions of news media are being shortened and will continue to decrease in size. The mini-summaries that are present in prominent newspapers like the Miami Herald's "5-minute Herald", in the New York Times, and even in weekly magazines like the Economist, will become commonplace to fill the demand of those who don't have enough time to read the entire newspaper before work, or throughout their entire day. I believe that the format present in the Miami Herald's On-line news front page will become more and more commonplace, as the headline will be followed by a small paragraph basically supplying the lead and some information on the current news. The video portion will also be much more prominent, and much more elaborate, as well as the graphic design. The websites with the most eye-popping graphic design will dominate, much like in the broadcast news arena where channels like Fox practically blind you before they tell you that a tanker fell in North Dakota.
Basically it's all about what's prettier and what's quicker. Speed and Allure. Hook the average American with the IQ of 98, and try to keep his limited attention span for just a minute (5-minutes for the Herald). It'll be more than ever all about catching the reader, and giving him what he wants as fast as he possibly wants it. Time is Money.
Blogs will only grow in importance, because they equal the playing field in so many respects. There is no need for creating a paper when the online medium is free, and a lot of blogs are way ahead of newspapers in the field of graphic design.
The real conflict will be when newspapers cease to offer free online versions of it's paper. This could be when blogs, or rising independent newspapers can really assert themselves in the arena. One figures that newspaper advertising will decrease in value as newspapers will not be read by as many people, especially with this next generation using the internet more than any other generation. Online advertising will indeed grow as the internet becomes read by so many more people, but enough to offer it for free? I'm not so sure.
And you can't say enough about Ipods. We will be reading the daily news on Ipods before you know it, palm pilots already do it.
While we can only speculate what the future holds for the online news medium, there are certain trends that are unignorable.
First, portions of news media are being shortened and will continue to decrease in size. The mini-summaries that are present in prominent newspapers like the Miami Herald's "5-minute Herald", in the New York Times, and even in weekly magazines like the Economist, will become commonplace to fill the demand of those who don't have enough time to read the entire newspaper before work, or throughout their entire day. I believe that the format present in the Miami Herald's On-line news front page will become more and more commonplace, as the headline will be followed by a small paragraph basically supplying the lead and some information on the current news. The video portion will also be much more prominent, and much more elaborate, as well as the graphic design. The websites with the most eye-popping graphic design will dominate, much like in the broadcast news arena where channels like Fox practically blind you before they tell you that a tanker fell in North Dakota.
Basically it's all about what's prettier and what's quicker. Speed and Allure. Hook the average American with the IQ of 98, and try to keep his limited attention span for just a minute (5-minutes for the Herald). It'll be more than ever all about catching the reader, and giving him what he wants as fast as he possibly wants it. Time is Money.
Blogs will only grow in importance, because they equal the playing field in so many respects. There is no need for creating a paper when the online medium is free, and a lot of blogs are way ahead of newspapers in the field of graphic design.
The real conflict will be when newspapers cease to offer free online versions of it's paper. This could be when blogs, or rising independent newspapers can really assert themselves in the arena. One figures that newspaper advertising will decrease in value as newspapers will not be read by as many people, especially with this next generation using the internet more than any other generation. Online advertising will indeed grow as the internet becomes read by so many more people, but enough to offer it for free? I'm not so sure.
And you can't say enough about Ipods. We will be reading the daily news on Ipods before you know it, palm pilots already do it.
posted by Adrian at 9:57 AM
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